Here’s what sponsors ask themselves before they sponsor your event:
1) Will this event give me good Return on Investment (ROI) financially?
Sponsorship, whether they come in the form of actual money or not, are considered an investment by brands and companies. As such, it is only natural for them to expect certain returns from organizers as well, and it is the organizers’ responsibility to demonstrate to them what their event has to offer.
2) Does my company/brand/product become better known to the right demographic?
Choosing a brand that is appealing to your intended audience is crucial for both you and your sponsors to best benefit from the partnership. Sponsors may not be as eager to offer sponsors to events whose audience will most likely have to interest in their products. A brand that is intended for a younger audience may not be as eager to sponsor an event for the elderly, for example.