The most common frustration and complaint people have towards online ticketing is not having a complete understanding how ticketing fees work or where the money goes.
This article provides a complete breakdown of where the money goes to and why ticketing service fee is necessary to keep convenient online services accessible to all event organizers. We promise to keep this one short and simple 🙂
1) Where does your online ticketing fee go to?
The money goes to the event marketplace platform that distributes the event tickets you’re going to. It’s necessary because the online ticketing services run on ticket volume and the service fee collected from each ticket transactions.
2) What is included in the ticketing service fee?
Event Marketplace Commission Fee – This fee goes directly to the online event ticket distributor as their main source revenue. It’s what keeps them running so that they can keep providing a platform for event organizers to make their events accessible to the public.
Payment Gateway Fee – All online transactions require third party involvement, except if a certain online ticketing platforms choose to develop their down payment gateway (not likely because of how expensive it is to do so). It’s like using credit at specific vendors or places in which additional percentage from 1-3% is charged.
3) Will you always have to pay ticketing fees for every event?
Good news is, some event organizers are willing absorb the payment gateway fee as part of their pricing or promotion strategy. This means that you’ll only be paying for the net amount of the event’s ticket cost.
Likely? Not really because it has become common practice for event organizers to pass on the ticketing fee to ticket buyers. But not to discourage you of all hope, there are still event organizers who think that ticketing fee should not be passed on. Hope you land on one those events!
That’s it for now! Hope this helps you understand online ticketing fees better and wishing a good day ahead.